Research reading

I just came across this little article, which became a treasure, this website is just what every creative person needs to read!!!! from http://www.craftmba.com/

1. Words and actions are both important here.  I’ve said before that use is one of the best forms of marketing, and I think wearing and using your products is an important step.  But so is being able to clearly articulate, again and again, why your product provides the most benefits for your customers.
2. If you can’t naturally talk about why you are proud of your products and what value they provide, then you need to practice.  A lot.  Make a list of the benefits your product or business provides.  Then practice saying it.  Practice in front of a mirror.  Practice in front of friends and family.  Practice in front of a video camera.  (And when you get really comfortable, post that video online.)  Practice until you are comfortable saying to a stranger at a party, “This is what I make, and this is why I’m proud of it.”

Read it Here!!